{
  "canonical": {
    "name": "Macellum",
    "url": "https://macellumai.com/",
    "type": "proof_to_market_and_aeo_visibility_service",
    "parent_entity": "SIDOM MEDIA LTD"
  },
  "positioning": {
    "primary_claim": "Macellum turns business proof into visible, citable, sales-ready market presence.",
    "service_category": "Message-to-Market proof systems and AEO Visibility Repair",
    "audience": [
      "trades and local service businesses",
      "SMEs",
      "agencies and web/social managers",
      "validated founders",
      "viabilAIty-qualified businesses"
    ]
  },
  "product_lines": [
    {
      "name": "Message-to-Market by Macellum",
      "role": "primary",
      "description": "Converts completed work, job photos, service facts, and customer proof into website evidence, portfolio items, social/local updates, proof packs, and AI-readable context.",
      "tiers": [
        "m2m_t1_proof_pipeline",
        "m2m_t2_presence_included",
        "m2m_t3_presence_autopilot",
        "m2m_t4_agency_white_label"
      ]
    },
    {
      "name": "AEO Visibility Repair",
      "role": "secondary",
      "description": "Repairs the evidence layer answer engines need to understand, compare, and cite a business.",
      "outputs": [
        "entity facts",
        "structured data",
        "service and page copy",
        "claim basis",
        "LLM context package",
        "citation recommendations"
      ]
    }
  ],
  "source_routing": {
    "sources": [
      "findable",
      "viability",
      "macellum_direct",
      "agency",
      "manual",
      "unknown"
    ],
    "destinations": [
      "m2m_t1",
      "m2m_t2",
      "m2m_t3",
      "m2m_t4",
      "aeo_t1",
      "aeo_t2",
      "aeo_t3",
      "growth_retainer",
      "manual_review"
    ],
    "rule": "Only non-sensitive source context should pass by URL. Proof uploads are excluded from public v0.2 intake."
  },
  "primary_ctas": [
    {
      "label": "Build my proof-to-market system",
      "intent": "m2m"
    },
    {
      "label": "Repair my AI visibility",
      "intent": "aeo"
    },
    {
      "label": "Start with a visibility scan",
      "intent": "findable_scan"
    }
  ],
  "triskelion_service_model": [
    {
      "foot": 1,
      "name": "IRL Memory",
      "era": "real-world proof",
      "capability": "Field evidence and local authority capture",
      "description": "Preserves real work, local authority, events, customer proof, and field evidence as market-readable proof."
    },
    {
      "foot": 2,
      "name": "Asynchronous Sales",
      "era": "reusable buyer trust",
      "capability": "Proof assets for outreach and follow-up",
      "description": "Turns proof into reusable material that supports outreach, follow-up, local updates, and buyer trust."
    },
    {
      "foot": 3,
      "name": "The Truth Layer",
      "era": "machine-readable evidence",
      "capability": "AEO and context engineering",
      "description": "Publishes structured, citable, machine-readable facts that answer engines can understand."
    }
  ],
  "mutualism": {
    "source_service": "viabilAIty",
    "handoff_threshold": 75,
    "destination_identifier": "macellum",
    "rule": "viabilAIty is one SIDOM mesh source, not the only public route into Macellum."
  },
  "technical_surfaces": {
    "homepage": "https://macellumai.com/",
    "llm_context": "https://macellumai.com/llm-context/index.json",
    "brand_spec": "https://macellumai.com/llm-context/brand-spec.md",
    "scanner_widget": "https://findableonai.com/widget"
  },
  "crawler_policy": {
    "allowed": [
      "OAI-SearchBot",
      "GPTBot",
      "ClaudeBot",
      "PerplexityBot",
      "Googlebot",
      "Bingbot"
    ]
  }
}