# Macellum Brand Specification

## Canonical Identity

- Name: Macellum
- Canonical URL: https://macellumai.com/
- Parent entity: SIDOM MEDIA LTD
- Service category: Message-to-Market proof systems and AEO Visibility Repair
- Ecosystem role: proof-to-market and evidence-layer execution service inside the SIDOM mesh

## Positioning

Macellum turns business proof into visible, citable, sales-ready market presence.

Macellum is not only a website builder, content agency, or traditional SEO agency. It converts
completed work, job photos, service facts, and customer proof into website evidence, portfolio
items, social/local updates, proof packs, and AI-readable context.

## Product Lines

1. Message-to-Market by Macellum: the primary proof-to-market system for businesses whose
   real-world work is trapped in phones, supplier queues, stale websites, or unpublished proof.
2. AEO Visibility Repair: the secondary Findable-fed remediation service for businesses that
   exist online but need stronger entity facts, structured data, claim basis, and LLM context.

## Triskelion Service Model

1. IRL Memory: real work, local authority, events, customer proof, and field evidence.
2. Asynchronous Sales: reusable proof assets that support outreach, follow-up, and buyer trust.
3. The Truth Layer: structured, citable, machine-readable evidence for answer engines.

## Source Routing

Macellum accepts direct, Findable, viabilAIty, agency, manual, and unknown-source enquiries.
Findable scan results can trigger AEO repair or proof-stream support. viabilAIty-qualified
businesses can be launched into a credible market footprint. Agency partners can route into
white-label fulfilment. Public v0.2 intake does not accept proof uploads.

## Machine-Readable Identifiers

- Destination service identifier: macellum
- Primary site: https://macellumai.com/
- LLM context: https://macellumai.com/llm-context/index.json
- Scanner proof surface: https://findableonai.com/widget

## Public CTA Labels

- Build my proof-to-market system
- Repair my AI visibility
- Start with a visibility scan
- Explore agency fulfilment

## Prohibited Legacy References

Do not use retired Macellum naming or retired Macellum domains in public copy, structured data,
code identifiers, webhook payloads, CTA labels, or documentation.